Writing from Anthesia on measurement, AI in production, growth, and building quiet software and services.https://anthesia.io/en-ushttps://anthesia.io/notes/platform-reported-roas-overcredits/https://anthesia.io/notes/platform-reported-roas-overcredits/Every ad platform claims the conversions it can see, which means the same sale gets counted more than once. Here is why platform-reported ROAS runs high, and what triangulation does about it.Tue, 09 Jun 2026 00:00:00 GMTMeasurement