Notes

Writing from the work.

Notes on measurement, AI in production, growth, and building software and services deliberately. Practical and opinionated, grounded in the work rather than the trend.

Measurement June 9, 2026

Why platform-reported ROAS over-credits your paid channels

Every ad platform claims the conversions it can see, which means the same sale gets counted more than once. Here is why platform-reported ROAS runs high, and what triangulation does about it.

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