Fractional
Growth

Pre-CMO and no-CMO companies need senior growth thinking. Founders running marketing themselves hit a ceiling on what they can hold at once. Hiring full-time at a senior level is expensive, and often the wrong fit for the stage.

Fractional engagement provides senior expertise at sane economics. The right fractional CMO or Head of Growth brings end-to-end ownership of the customer lifecycle, multi-channel experience, and the operating discipline that pre-CMO companies have not yet built.

End-to-end ownership of the customer lifecycle, from acquisition through retention, with an AI-native operating posture as a multiplier.

End-to-end ownership across the customer lifecycle: acquisition across Meta, Google, TikTok, programmatic, and Amazon; conversion through Shopify CRO, landing pages, and checkout; retention via Klaviyo lifecycle and subscription mechanics on SKIO, Recharge, or Bold; and monetization through AOV expansion, bundles, and post-purchase upsells.

AI-native operating posture as a multiplier. Fractional time goes further when AI compounds capacity across analysis, reporting, and creative iteration.

Triangulation MMM is available within the engagement when measurement is a primary gap. Otherwise the work improves the existing measurement stack iteratively rather than rebuilding it.

When measurement is the primary gap, the engagement can include a full MMM and Measurement build rather than iterating on the existing stack.

Years of hands-on in-house work scaling consumer revenue through senior growth leadership. A portfolio of 250+ consumer brands across multiple categories. More than a decade of in-house and agency experience in total.

• 01

  Embedded Fractional CMO

  Ten to twenty hours per week on a monthly retainer. Full strategic and operating ownership of the growth function. The outcome is a function that runs with senior leadership in place.

• 02

  Strategic Advisory

  Eight to ten hours per month on a monthly retainer. Strategy partnership without operational ownership. The outcome is senior counsel for the founder on a weekly basis.

• 03

  Project-Based

  Eight to sixteen weeks on a defined initiative with a clear deliverable, such as a subscription program launch, an attribution stack build, or a paid acquisition restructure. The outcome is specific, shipped work.

Pricing is scoped to each engagement rather than sold in fixed tiers. Every engagement begins with a free initial consultation, where we define the work and the cost together.

Growth-stage consumer brands. Companies where the founder still runs marketing, or where the marketing team is junior. Teams that need senior expertise without a full-time hire. Brands ready to professionalize the growth function.

The following are representative scenarios. They illustrate typical scope and outcome shape, not actual client work. Real case studies will replace them as engagements progress.

• A growth-stage consumer brand where the founder has been running marketing personally. Scope: a six-month embedded Fractional CMO engagement at roughly fifteen hours per week. Outcome shape: an end-to-end growth strategy in place, with paid acquisition expanded, a subscription program launched on SKIO, lifecycle automation built in Klaviyo, agency relationships professionalized, and a performance reporting cadence established.

• An established consumer brand wanting strategic counsel without operational ownership. Scope: a monthly strategic advisory retainer of roughly eight hours per month. Outcome shape: senior counsel on a weekly basis covering growth strategy, channel mix, hiring priorities, and measurement architecture.

• A consumer brand that needs a specific subscription program launched. Scope: a fourteen-week project covering subscription strategy, platform selection between SKIO and Recharge, implementation, lifecycle automation, and team training. Outcome shape: a live subscription program with a documented operating cadence and retention metrics established.

How many clients do you take on at once?

Typically two to three at a time. Limited capacity protects the quality of each engagement.

Can you operate alongside existing agencies?

Yes. Most fractional engagements include managing agency relationships rather than replacing them.

What does the first 90 days look like?

First month: audit the current state and find the highest-leverage opportunities. Second month: implement the priority changes. Third month: optimize and document. The specifics vary by engagement.

How is this different from hiring an agency?

An agency executes within a brief. A fractional CMO or Head of Growth owns the brief: strategy, channel mix, budget, and the agencies themselves. Most engagements manage existing agency relationships rather than replace them.

What happens when the engagement ends?

The function should run without you. Documentation, reporting cadence, and team training are part of the work, and many engagements taper from embedded leadership to lighter advisory as internal capability grows.